LONDON - Gymnast Beth Tweddle is among the British stars to feature in London 2012's ticket advertising campaign, their biggest marketing campaign yet.
The campaign will run for the next six weeks - tickets are on sale until April 26th - with the theme of 'the greatest tickets on earth'.
Organisers Locog have produced 13 different adverts supporting eight sports with leading British athletes, such as diver Tom Daley and gymnast Beth Tweddle, among the stars.
"The launch of Olympic tickets is an important milestone for us, and a key part of our commercial programme," said London 2012 commercial director Chris Townsend.
"We need to raise £500 million from ticket sales - this is a key revenue stream for the costs of staging and hosting the Games.
"We have developed a fair ticket pricing model, and are confident the public are as excited about the greatest tickets on earth as we are."
Educating fans about the ticket process is one of organisers Locog's current biggest challenges. Fans will have six weeks to apply and oversubscribed sessions will be allocated after a ballot.
Locog want to reinforce the message that tickets are only available from three official sources, the London 2012 website, short break packages from Thomas Cook and on-site hospitality run by Prestige Ticketing.
"We want this to be the greatest show on earth, not the greatest scam on earth, and we want these tickets to be bought by genuine sports fans, who want to be part of London 2012," said London 2012 chairman Seb Coe.
"I would urge caution, be sure about where you are buying tickets from and if they are not an official ticket seller, be safe and don't take a chance."
London 2012 have also produced a series of films, featuring Olympic gold medalist Jonathan Edwards and comedian Miranda Hart, designed to make sure fans get the lowdown on how to apply for tickets.